Flight centre international marketing outline in 2021
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The covid-19 pandemic has had a significant impact on the aviation industry due to travel restrictions and a decimation in demand among travellers.
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To combat the impact, flight centre wants to reduce costs from $227 million monthly to $65 million.
Countries around the world have taken drastic measures, including border closures, in an attempt to curb covid-19.
Flight centre international marketing outline 02
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Flight centre international marketing outline 06
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Flight centre international marketing outline 07
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Patc much of their work takes home in the free-flying, attendants also do ground-based duties, so much as cleaning the cabin and restocking supplies, before and after flights.
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Flight centre international marketing outline 08
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Who is the head of marketing for Flight Centre?
Luke Wheatley is the head of creative, content and digital marketing at Flight Centre. Heading up brand marketing for the company, his job as he describes it, is simply to help consumers answer the question: ‘why should I book my holiday with Flight Centre.’
How big is the Flight Center Travel Group?
Flight Centre Travel Group Flight Centre Travel Group is one of the world’s largest travel agency groups, it has company-owned operations in 23 countries and a corporate travel management network that spans more than 90 countries.
Who is the Managing Director of Flight Centre Travel Group?
Bertrand is the Managing Director for the Flight Centre Travel Group (FCTG) in Asia, after being in the role of General Manager for FCM Asia since 2015. Bertrand started his career in the telecom industry in Europe working for Orange and then moved to the aeronautical giant Airbus to lead the sales and marketing department of their IT division.
How does Flight Centre control its own content?
We’ve created our own TV travel series [48 Hour Destination], which is on Network 10, so we control our own branded content. We show our people enjoying travel and experiencing travel. It actually features real consultants as the hosts. We have a blog that talks about our authority of travel.
Last Update: Oct 2021
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