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Conversion ratio of consumers who prefer modern methods to traditional methods is high.
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On april 14, 1998, the company introduced the worlds 1st triple blades razor and begun to sell july 1, 1998 in the united states and september in the western europe.
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From this, King Camp Gilette has calculated that the world grocery store for blades, razors, shaving creams and gels in 2002 was in superfluous of £5 cardinal a year.
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Gillette serial is a assemblage of shaving gels and foams sold-out as one sub-brand.
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How many customers does Gillette have in the world?
Gillette has 700 million loyal customers in 200 countries across the world. Gillette Series alone has 6 types shaving gels under its brand. There are some other gels too that Gillette sells but not under Gillette series. This product strategy of having products at all the positions definitely help in capturing market share.
What makes Gillette different from other shaving companies?
Positioning: Gillette has always brought new products to cater to various market segments instead of changing a specific shaving gel repeatedly. Gillette’s strength lies in the superior quality of their shaving gels. It promotes each shaving gel as a distinct product to the customer.
What kind of pricing strategy does Gillette use?
Gillette uses these nine price quality objectives to set prices for its products. It pricing strategy is also governed by the pricing objectives and the positioning it wants for its product. For technologically advanced and new products it uses premium pricing. For products meant to capture market share it uses average pricing.
What kind of segmentation is used for Gillette?
These users want quality products for convenience and better shave. The behaviouristic segmentation can be used to target people who shave regularly. Psychographics segmentation can help identify appearance conscious, socializing males as another potential segment.
Last Update: Oct 2021
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